Brand Reinvention – Cazbar
Elevating a beloved local institution through modern, unified design
Cazbar, a celebrated Turkish restaurant in the Washington/Baltimore area since 2006, was well-recognized but lacked a cohesive visual identity and sophistication. As a designer at Total Image Creative, I led a full brand refresh to modernize and elevate the guest experience while honoring the restaurant’s cultural roots.
My contributions included:
• Redesigning the restaurant’s website, improving usability and visual appeal for both mobile and desktop visitors
• Creating a suite of print collateral, including business cards, guest-facing promotional materials, table tents, and posters
• Designing social media assets and digital flyers to unify Cazbar’s online presence
• Developing storefront vinyl graphics for windows and exterior branding
• Executing new food photography for the entire menu, used in online ordering platforms and promotional campaigns
This project was a comprehensive visual transformation that brought clarity, elegance, and consistency to one of the region’s most iconic dining experiences.
Web Design
Promotional Collateral
Store Window Graphics
Photography
