Times Square Ad for Mackenzie Limited
A bold holiday campaign in the heart of New York City
In the lead-up to Easter weekend, I art-directed two high-visibility video ad placements for Mackenzie Limited on the iconic digital screens of Times Square. This initiative was part of a seasonal campaign designed to boost awareness and drive holiday sales for the brand’s gourmet food offerings.
My role included:
• Leading creative concept development and storyboarding
• Ensuring alignment with Mackenzie Limited’s brand identity, including typography, color palette, and visual tone
• Collaborating with external video production vendors, providing art direction for motion pacing and composition
• Reviewing and adjusting design elements to optimize impact in a high-traffic urban environment
The ad ran just prior to Easter weekend, resulting in a measurable 15% increase in online orders, particularly for seasonal specials. It also drove a notable uptick in website traffic and social engagement.
