The client needed re-branding, which included: new logotype, promotional materials, new studio signage, and social media strategy.
Since the client was a beauty studio, they wanted to reach a female audience, 25-45 age group.
The idea was to simplify and create a more sophisticated look for the studio. It needed to look modern and fun, but at the same time, give an impression of a professional environment where all your beauty wishes come true.
In order to achieve the client's goal I started with creation of visual mood boards. It helped me ant my client to identify which direction we should go with the overall brand feel.
The mood boards gave me some ideas of how the logo could look like.
The final version of the logotype.